Writing an effective product announcement is as important as the actual product. It’s unthinkable that your customers can use your new functionalities well, assuming they never find out about them in the first place. This is especially the case concerning startups and SaaS businesses.
If you run a company where technological advances are the core of its business purpose, new products and features take time to market; however, they can also slip by everyone’s notice. That mostly happens when customers need to focus more on the products they are already utilizing. This guide will examine the top tips for a killer SaaS product announcement.
To craft a successful SaaS product announcement, you will first have to define who it is that you are addressing. There are two different figures for SaaS companies that sell digital services or those that work on a subscription basis. They incorporate the email subscriber and the paying subscriber or the customer paying for the company’s services consistently.
Take it upon yourself to prepare a product announcement for your ideal target audience. Along these lines, you can not just update them on new services or features that may interest them; they also get to see that you’re constantly working to improve your clients’ experience.
Writing a compelling subject line is vital for making a powerful product announcement. Also, it helps you stand out and catch the eye of an email-saturated user who receives many emails. But, one way or the other, avoid the temptation of writing a clickbait subject line that will make the user click on your email to end up disappointed simply because he was expecting something better.
Writing an effective SaaS product announcement doesn’t have to be stressful as it sounds. While a ton goes into a killer product announcement, everything narrows down to taking it upon yourself to get your work done. So make sure to compose a compelling subject line, create a compelling screenshot, and craft a compelling description.
The simple things you choose to do will ensure you maximize your SaaS product announcement. So make sure to see these beneficial SaaS product announcement recommendations and see how they can help you drive business growth.